The story of Prema is truly awe inspiring. A self-made entrepreneur, she runs an embroidery workshop in Mullaikulathur all on her own. She has trained the women of the village to help her in the activity and has in-turn provided livelihood to many such young women.
The story is inspiring because of the circumstances under which she started handling the business. Coming from a family of traditional weavers, she learnt the art from her husband and father-in-law. Her husband ran the business successfully after the death of her father-in-law until fate claimed his life too. In dire-straits not knowing what to do, Prema turned back to the only occupation she knew- embroidery.
She talks of tough times. Learning the ropes of business has been tough, knowing a skill and using it to run a business are not the same.Prema struggled to keep the business running.With nobody to meet regular customers and take orders, the orders drastically reduced. Prema syas that it was also partially due to the emergence of machine embroidery- being faster and cheaper, it ate into Prema’s customer base. With depleting incoming work, she had to cut down on the workforce.
Currently she works from a makeshift workshop situated in a hut in Mullaikulathur, lent by relatives. From an initial workforce of 20 they are now down to 7. The women working for Prema are also from marginalized families – many of them from the backward class. This income forms a part of their livelihood.
But Prema has not given up. She says that the past 7-8 years has made her strong and resilient. What kind of hand embroidery can she do? Thread work, chamki work, jhardoshi…she rattles off. She is now confident of handling any kind of handmade embroidery work.
She plays multiple roles – getting orders, designing the patterns, buying the raw materials and delivering the finished products. She travels all the way to Chennai to get orders to keep the workshop going. Now she survives on orders from the nearby Anupuram settlement and Kalpakkam although it is not of much quantity.
So how does she price her work? Her math is simple –its purely based on the labour required for each piece. She no longer gets work from the wholesale dealers in Chennai due to their demand for extremely low rates. She is confident of scaling up if more work emerges.Even in the midst of all this Prema is willing to teach the art to the women in nearby villages.When adversity strikes you have only two choices- get bogged down by it or stand tall and fight it out. Prema obviously chooses well.